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Mastering Certification in the Tech Industry: A Conversation with Simon Maskrey

In this exclusive podcast episode, James Willats, European Marketing Manager at Kryterion, sits down with Simon Maskrey, former Chairman of CEdMA Enterprise and seasoned Learning and Development professional, to explore the evolving role of certification in the tech industry.

Simon brings decades of experience in education strategy for global tech organisations. He shares insights on how SaaS and cloud-based platforms can build successful certification programmes to enhance product adoption and customer engagement.

Brandon Carson, Chief Learning Officer at Docebo and Founder of L&D Cares

In part two of this conversation, James continues his discussion with Brandon Carson, Chief Learning Officer at Docebo and Founder of L&D Cares.

Brandon opens up about the founding of L&D Cares, the power of community-driven leadership, and why peer networks are such a vital (and underused) accelerator in talent development. He also reflects on the pivotal career moments that helped shape his leadership style and his ability to influence strategy at the highest levels.

Together, they explore how storytelling, curiosity, and strategic clarity can help learning leaders navigate complexity, lead change, and drive business alignment in an increasingly AI-enabled world.

To explore more of Brandon’s work, or to learn about Docebo and L&D Cares, you can find them on LinkedIn or online.

To learn how Kryterion helps organisations design and deliver scalable certification programmes, visit ⁠kryterion.com/test-sponsors⁠.

Kryterion partners with global organisations to deliver secure, scalable assessment and certification solutions that support client education, workforce enablement, and measurable growth.

Craig Barrack, Customer Engagement Director at Anya Consultancy Services

In this episode of the Kryterion Podcast, James Willats is joined by Craig Barrack, Customer Engagement Director at Anya Consultancy Services. With a background spanning client engagement, software development, and systems integration, Craig offers a practical and thoughtful take on how the Voice of the Customer is shaping business strategy across tech and consultancy sectors.

Together, they explore the evolution of customer expectations, the importance of building trust through active listening, and how businesses, particularly in SaaS and tech environments, can transform customer insights into scalable engagement strategies.

Craig also shares why education is a critical component of long-term customer loyalty and how empathy and specificity can make or break delivery in today’s competitive landscape.

To learn more about Craig’s work and Anya Consultancy Services, visit: ⁠https://www.anyaconsultancy.com/⁠

This episode is brought to you by Kryterion, a global leader in delivering scalable, branded certification solutions for tech and SaaS companies.

If you’re looking to build a certification programme that trains, retains, and empowers your users, visit ⁠kryterion.com/test-sponsors⁠ to learn how Kryterion can support your journey from product adoption to customer advocacy.

Leslie Thomas, Chief Psychometric Officer at Kryterion

Leslie Thomas is an expert in psychometrics and assessment innovation, leading Kryterion’s efforts to redefine certification in the age of AI. With the rapid rise of automation and predictions that nearly half of entry-level white-collar jobs could vanish in the next five years, she helps organizations understand what skills are truly essential in an AI-driven world.

In this episode, she shares how her team develops smarter assessments using AI, how they combat cheating, and how employers can identify and validate high-impact competencies.

Leslie also highlights the growing importance of soft skills like creativity and adaptability, offering a practical method to assess whether your current job role is at risk—or ready to evolve. A must-listen for anyone looking to future-proof their career.

Brandon Carson, Chief Learning Officer at Docebo and Founder of L&D Cares

In part one of this two-part conversation, I’m joined by Brandon Carson, Chief Learning Officer at Docebo and Founder of L&D Cares. Brandon shares insights from his 25-year career leading learning strategy at organisations such as Delta Air Lines, Walmart, and Starbucks. He reflects on the evolving role of learning and development (L&D) in today’s AI-driven world.

We explore how certification has evolved from a compliance exercise to a strategic capability, what it truly means to scale learning with purpose, and how learning professionals can more effectively connect human outcomes to business value.

Whether you’re in learning, talent, or technology, this episode offers sharp thinking on the future of workforce development and the opportunities ahead.

To learn how Kryterion helps organisations design and deliver scalable certification programmes, visit ⁠kryterion.com/test-sponsors⁠.

Katie Stabler CCXP

In this episode of The Kryterion Podcast, we’re joined by Katie Stabler CCXP, Founder and Director of CULTIVATE Customer Experience by Design, and author of the best-selling book CX-ISM.

Together, we explore why customer experience isn’t just a strategy to deploy but a movement to lead.

Katie shares the real-world shifts that happen when CX becomes embedded in company culture, from boardroom buy-in to frontline empathy, and how organisations can use both human insight and technology to drive meaningful, long-term results.

We also unpack the challenges of siloed customer data, the underestimated power of empathy, and how to deliver digital interactions with genuine emotional impact.

Grab your copy of CX-ISM wherever you get your books Learn more about Katie’s consultancy: ⁠cultivatecustomerexperience.com⁠

To explore how Kryterion helps tech, SaaS, and customer-led businesses design powerful training and certification programmes that support client education, team enablement, and brand loyalty, visit ⁠kryterion.com/test-sponsors⁠.

Kryterion partners with global organisations to deliver scalable, secure assessment and certification solutions that create measurable business impact.

Alex Lapthorne, Global Head of Training at Disguise

Alex is an experienced digital learning and training specialist with a strong background in building and enhancing educational programmes across various industries. Over the past ten years, he has worked with organisations including Disguise, Medivet, and Lyphe Group to deliver impactful learning experiences that support user engagement, professional development, and organisational training goals.

Currently serving as Global Head of Training at Disguise, Alex leads Disguise Learn, an educational programme supporting the adoption of Disguise’s technology across live events, film, and entertainment.

Through the creation of accessible learning content and innovative digital production training, Alex has helped drive significant growth for Disguise’s training department and earned the company multiple industry awards, including recognition from the Brandon Hall Awards, Docebo Inspire, and Learning Awards.

Mastering Certification in the Tech Industry: A Conversation with Simon Maskrey

Dr. Sam Arafeh, Senior Consultant, SkillSoft

Dr. Arafeh is a seasoned investor, CTO, and advisor specializing in digital transformation, business optimization, and mergers & acquisitions. With 40 years of experience, he has led transformations for over 200 high-profile institutions and 1,000+ professionals globally. He has held key roles, including Senior Consultant to the Los Angeles Mayor’s Office, optimizing performance for 45 departments and 40,000 employees, and former CTO of Remedy Staffing, where he managed 150,000 employees and led the company’s public offering. Dr. Arafeh is also an angel investor, having mentored startups and served on executive committees and advisory boards, guiding ventures from strategy to scale.

Stephen Kosslyn, Ph.D., President, Active Learning Sciences

Stephen Kosslyn, Ph.D., previously was the Founding Dean and Chief Academic Officer at Minerva University. Before that, he was the director of the Center for Advanced Study in the Behavioral Sciences and Professor of Psychology at Stanford University. Prior to that, he was chair of the Department of Psychology, Dean of Social Science, and Lindsley Professor of Psychology at Harvard University. He also served as co-director of the Mind of the Market Lab at Harvard Business School and was on the staff of the Neurology department at Mass. General Hospital.

Mike Fister, Prospecting Strategist, Seamless.AI

Mike Firster is a prospective strategist at Seamless.AI. Seamless.AI helps professionals in the world create new relationships, opportunities, and revenue, faster than ever before. We are built on the core purpose of creating “great lives for great people,” which extends beyond our great employees to our clients, partners, and supporters.

T. Scott Clendaniel, Director of Data & Analytics/ AI Expert

T. Scott Clendaniel has been a pioneer and leader in Data Science and Artificial Intelligence since his career began in 1986. Scott’s employers/ clients have included 3M, Ameritrade, Biogen, Booz Allen, Bristol-Myers Squibb, FDIC, Mercedes, Morgan Stanley, The Los Angeles Times and a host of other marquee names. He sits on several boards of directors and is constantly mentoring the next generation. Additionally, he has been a guest lecturer at both Johns Hopkins University and the University of Maryland.

Trushant Mehta, Co-Founder, OpenEyes Technologies, Inc.

With over 20 years of experience, Trushant has successfully developed and deployed web solutions for various clients, identifying opportunities and risks for web-based services. He holds CSM and PMP certifications and a Master’s degree in Computer Applications. Trushant’s expertise spans federal and state government agencies, nonprofits, international organizations, and private companies. He is the co-founder of OpenEyes Technologies Inc., focusing on data integrity and custom software solutions. In his spare time, Trushant volunteers for his Homeowner Association and follows TED and TEDx talks.

Indranil Sen, Co-Founder, Alter Ego Accelerators

Indranil Sen, the Co-Founder at Alter Ego Accelerators, is a trailblazing advocate for reshaping workplace culture with a strong emphasis on employee-centricity. His strategic philosophy revolves around the equation EX equals CX, underscoring the intrinsic connection between Employee Experience and Customer Experience.

With a wealth of corporate experience garnered from renowned organizations like American Express and IBM, Indranil places employees at the forefront, considering their satisfaction as the catalyst for customer loyalty.

Jake Athey, Vice President, Sales and Go-To-Market at Acquia

Jake Athey leads Acquia’s go-to-market motion for its digital asset management (DAM) and product information management (PIM) solutions. An expert on DAM and PIM, Jake is responsible for evangelizing the solutions and their ability to fuel productive digital customer experiences. He brings together first-hand understanding of evolving customer requirements with expertise in martech and commerce platforms, making him a trusted advisor on DAM, PIM, and DXP topics for organizations across industries.

Nikhil Parwal, Regional Sales Manager at LeadSquared

Nikhil Parwal is the Business Head of the healthcare for LeadSquared, Inc. He contributes a vast base of knowledge in the CRM and healthcare software industry, which is seen throughout our relationships with clients. He has an acute ability to see growth opportunities in client driven customisations and services. Nikhil is always anticipating how LeadSquared can create a better, more efficient product to promote customer success.

Subhan Ali, Product Lead at Nvidia

Subhan Ali is a Product Lead at NVIDIA. Previously, he was a Product Manager at eBay where he built Machine Learning models that improved trust on the platform. Subhan was also a Data Scientist at Symantec on the Customer Retention Analytics team for the Norton and LifeLock consumer security products.

Jeremy Kirshbaum, Generative AI Expert

Jeremy Kirshbaum is a venture builder and strategist who has been working with clients to understand, plan and implement generative AI projects since 2019. He founded the generative AI consultancy ⁠Handshake⁠. Alongside his work with Fortune 500 executive teams, governments, and NGOs, he is building the Library of Babel platform for collaborative LLM exploration at ⁠libraryofbabel.ai⁠. He teaches the Generative AI Masterclass — one of the top-rated courses on ⁠Maven.com⁠.

Mehmet Tuzel, Global Solutions Lead at Slalom

Mehmet Tuzel is a Global Solution Lead at Slalom specializing in AI-Enabled Organizations. With over 20 years of experience in both corporate and consulting roles, Tuzel focuses on leveraging AI and machine learning to enhance decision-making, optimize workforce, and create stakeholder value. He has led various projects in AI solutions, workforce strategy, operating model design, and business transformation in various industries.

Ram Rajagopalan, VP of Product Management at RingCentral

With over 15 years of experience in product management, Ram has been leading and scaling AI initiatives for RingCentral’s Unified Communication & Contact Center Communication product portfolio as the Vice President of Product Management since April 2023. He delivers innovative and customer-centric solutions that enhance user experience, improve business outcomes, and drive competitive advantage.

Antonio Pagano, AI Expert

As a Business Strategy and Innovation Consultant at vGeneration, Antonio is known for his outside-the-box thinking and innovation, particularly through the cross-pollination of ideas across various industries. His role within a leading D2C organization involves staying up-to-date with the latest advancements in new technologies, such as AI, marketing automation, blockchain, crypto assets, and web3. With a career spanning 25 years across education, professional sports, legal services, and consumer products, Antonio has demonstrated excellence in guiding his organization to proactively pursue new opportunities and stay ahead of the curve.

Faez Ahmed, VP at Kinaxis

Faez is a senior education services leader with over 20 years experience in education management. Faez is currently VP of Training & Enablement at Kinaxis. Kinaxis® believes human-centered AI, expertly combined with the ⁠power of concurrency⁠, can drive the most intelligent supply chains on the planet. Our approach is to embed AI across the end-to-end supply chain, expertly fusing the best techniques to reimagine what is possible in supply chains.

Ronen Avidor, VP of Field Engineering at Sisense

Ronen Avidor has extensive work experience in various roles within the technology industry. From 2018 onwards, they worked at Sisense, starting as a Senior Sales Engineer and progressing to Director Sales Engineer, Director Sales Engineering, VP of Sales Engineer for the US, and ultimately VP of Sales Engineer for the US West & APAC region. In their most recent role as Global VP of Customer Support, Ronen’s focus is on streamlining the process of accessing insights and empowering business leaders to make critical decisions quickly.

Dirk Hopfl, ED of Asaya Group

Dirk has 20+ years of experience in the higher education industry. He worked for one of the most progressive, global top-tier higher education institutions, IE Business School, and the largest online education provider in the Spanish-speaking world, Proeduca Group.

Chakri Devarakonda, Senior VP at Cigniti

Chakri is Solution Oriented Executive Leader experienced in managing large Quality Engineering Organizations to support global IT projects within Budget, Time & Quality Standards. He has directly managed globally disbursed teams from 150 – 750 and IT Budgets ranging $20 Million – $50 Million USD. He is a Certified SAFe DevOps Practitioner and Certified SAFe Product Owner/Product Manager

Brad Palmer, VP at Eightfold.ai

A skilled Sales, Go-To-Market, Strategic Alliances, and Business Development leader, Brad is focused on helping CHROs drive better business outcomes by connecting their talent strategy to the CEO’s business strategy, and helping them achieve optimal results from their investments in data-driven solutions using Artificial Intelligence and Machine Learning technologies.

Dr. Joe Sallustio, Founder of the Ed-Up Experience

In this episode, we speak with Dr. Sallustio about how credentials and AI is going to impact the higher education landscape. Dr. Joe Sallustio has brought his leadership to a broad range of educational institutions including a regionally accredited non-profit university, a regionally accredited for-profit university, & a nationally accredited for-profit college, giving him a unique & effective breadth of knowledge in online & on-ground higher education administration.

Biju Dominic, Chief Evangelist at Fractal.ai

In this episode, we speak with Biju about how Ai is going to reshape business and the role of science and data. Biju is the Chief Evangelist of Fractal and Chairman of FinalMile Consulting. At Fractal, he is playing the new game that is emerging at the intersection of human and machine intelligence. He is driven by the belief that the more we understand the inscrutable algorithm in our brains, the better will be the technology we develop for our machines.

Dr. Ira Klein, VP at Tempus Labs

In this episode we speak with Dr. Ira Klein of Tempus Labs about the emergence of AI in the healthcare industry. Tempus Labs is bringing the power of data and artificial intelligence to healthcare with AI-enabled precision medicine. Dr. Ira Klein is the Vice President of Medical Affairs for Payor Relations for Tempus Labs. Previously, he was the Chief Medical Officer of Health New England, and before that, led Healthcare Quality Strategy for J&J Health Care Services for 5 years. Prior to that, in his 10 years at Aetna, he was the National Medical Director for Clinical Thought Leadership, Chief of Staff to the CMO, and founded the Oncology Solutions team. His early career included Assistant CMO of Bayshore Community Health System, CMO of Elderplan, and Asst. Prof. Medicine at RWJMS.

Paul Andrews, VP at Opera GX

In this episode, we speak with Paul about how AI is going to change human behavior and transform the workplace. As Vice President of Expansion & Distribution at Opera Software, Paul Andrews led significant growth initiatives, including the development of a Fintech business unit and the establishment of strategic AI partnerships. With a career spanning two decades in tech leadership, Paul has a passion for leveraging emerging technologies like Web3 and AI to drive business transformation. He’s an avid speaker within the industry and a firm believer in the potential of entrepreneurship. In his free time, Paul enjoys leading an active lifestyle and is enthusiastic about fostering the next generation of digital leaders.

Mohan Reddy, CTO & Co-Founder at SkyHive

On this episode, we speak with Mohan, CTO and Co-Founder at SkyHive. Mohan is the CTO of SkyHive and oversees all aspects of developing and delivering SkyHive’s technology capabilities and innovation. SkyHive is revolutionizing the global economy by using generative AI to organize workforce data and empower a dynamic, skill-based labor economy.

Dr. Angelo Farooq, Chairman of California Workforce Development Board

Dr. Angelo Farooq, an entrepreneur and education advocate, is a proud Inland Empire native. He served two terms on the Riverside School Board, achieving the highest graduation rate (96%) in Riverside County and among California’s largest school districts. As Chair of the California Workforce Development Board, he drives vital investments in apprenticeships and job training for community economic development.

Dr. Emad Rahim, Endowed Chair at Bellevue University

Dr. Rahim is an award-winning author, Fulbright scholar, TEDX Speaker, business leader, and dynamic educator. He has spent more than fifteen years in the world of education as a professor, mentor, dean, and entrepreneur, instructing aspiring leaders to assess diverse situational challenges and develop tactical, intersectional action plans.

William Jacobsen, Head of Partnerships at Toggle

Today, we speak with William Jacobsen, Head of Partnerships at Toggle. TOGGLE was founded on a simple idea: that investors of all shapes and sizes should have help finding good ideas – making the latest investment technology and insights accessible to all. Will Jacobsen is the Head of Partnerships at TOGGLE AI, an award-winning AI-powered market analytics firm. Will began his career in Equity Research and Derivatives and has worked for Raymond James, Wells Fargo, and Citi in various capital markets roles. Will came to Toggle in 2022 after helping start Kiva Capital Management, an impact investing platform.

Mary Poppen, Chief Customer Officer at involve.ai

Before joining involve.ai, Mary was Glint’s Chief Customer Officer at LinkedIn. Mary was responsible for driving and scaling the company’s ability to delight customers. Prior to that, she was the Chief Customer Officer for SAP’s Global Cloud business and Chief Customer Officer for SuccessFactors before that. With over two decades of experience in customer success, business consulting, and executive leadership, Mary frequently speaks at global events and has authored several publications in this space.

Dr. Leslie Thomas, Chief Psychometric and Strategy Officer at Kryterion

For more than 20 years, Dr. Leslie Thomas has been helping clients create assessment programs to effectively measure and evaluate professional competence. In her role at Kryterion, Dr. Thomas and her team work closely with clients to translate their business goals into a credentialing program that provides real value to their stakeholders such as increased public safety, enhanced product adoption, mitigate risk, or lower support costs.

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Talk to an Expert

Talk to an Expert

Whitepapers

Tackling Your Certification Exam, One Play at a Time

Talk to an Expert

Podcasts

Mastering Certification in the Tech Industry: A Conversation with Simon Maskrey

Brandon Carson, Chief Learning Officer at Docebo and Founder of L&D Cares

Craig Barrack, Customer Engagement Director at Anya Consultancy Services

Leslie Thomas, Chief Psychometric Officer at Kryterion

Brandon Carson, Chief Learning Officer at Docebo and Founder of L&D Cares

Katie Stabler CCXP

Alex Lapthorne, Global Head of Training at Disguise

Mastering Certification in the Tech Industry: A Conversation with Simon Maskrey

Dr. Sam Arafeh, Senior Consultant, SkillSoft

Stephen Kosslyn, Ph.D., President, Active Learning Sciences

Mike Fister, Prospecting Strategist, Seamless.AI

T. Scott Clendaniel, Director of Data & Analytics/ AI Expert

Trushant Mehta, Co-Founder, OpenEyes Technologies, Inc.

Indranil Sen, Co-Founder, Alter Ego Accelerators

Jake Athey, Vice President, Sales and Go-To-Market at Acquia

Nikhil Parwal, Regional Sales Manager at LeadSquared

Subhan Ali, Product Lead at Nvidia

Jeremy Kirshbaum, Generative AI Expert

Mehmet Tuzel, Global Solutions Lead at Slalom

Ram Rajagopalan, VP of Product Management at RingCentral

Antonio Pagano, AI Expert

Faez Ahmed, VP at Kinaxis

Ronen Avidor, VP of Field Engineering at Sisense

Dirk Hopfl, ED of Asaya Group

Chakri Devarakonda, Senior VP at Cigniti

Brad Palmer, VP at Eightfold.ai

Dr. Joe Sallustio, Founder of the Ed-Up Experience

Biju Dominic, Chief Evangelist at Fractal.ai

Dr. Ira Klein, VP at Tempus Labs

Paul Andrews, VP at Opera GX

Mohan Reddy, CTO & Co-Founder at SkyHive

Dr. Angelo Farooq, Chairman of California Workforce Development Board

Dr. Emad Rahim, Endowed Chair at Bellevue University

William Jacobsen, Head of Partnerships at Toggle

Mary Poppen, Chief Customer Officer at involve.ai

Dr. Leslie Thomas, Chief Psychometric and Strategy Officer at Kryterion

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