MSN recently featured Kryterion in its coverage of the 2025 I.C.E. Exchange, one of the credentialing industry’s most influential annual conferences. This year’s event takes place in Phoenix, Arizona—home to Kryterion’s headquarters and an emerging center for innovation in testing and certification.
The article highlighted Kryterion’s role as a conference sponsor and recognized the company’s leadership in secure online testing, exam development, and global high-stakes assessment solutions. The I.C.E. Exchange is set to bring together professionals from more than 40 industries for four days of learning, networking, and forward-looking conversations about the future of credentialing.
MSN’s coverage also noted an upcoming session led by Kryterion’s Zach Irwin, presented with NCCT’s James Hellrung. Their session explores findings from pilot studies using generative AI to support exam item creation—an innovation poised to reshape the credentialing landscape.
With more than 44 exhibitors and a history of drawing nearly 1,000 attendees, the I.C.E. Exchange remains a key gathering for thought leaders across the profession. Kryterion is honored to help shape the conversations defining the next era of credentialing.




