For many organizations, certification programs begin as a way to validate knowledge and uphold standards. But strategically designed programs go far beyond compliance—they drive measurable ROI. The challenge for program leaders is making this case to the C-suite, where the focus is on revenue growth, customer loyalty, and brand trust.
At Kryterion, we’ve partnered with organizations across industries to launch and scale certification programs that deliver clear business results. Here’s how certification creates real return on investment, supported by client success stories.
Certification as a Revenue Driver
Certification generates both direct and indirect revenue streams. Directly, exams, renewals, and recertifications create consistent, recurring income. Indirectly, certifications fuel demand for training, increase product adoption, and open new markets.
Databricks doubled its exam deliveries year-over-year, even as it scaled globally, and is now positioned to certify up to 70,000 professionals in new regions. This expansion directly supported their global growth strategy while maintaining exam security.
👉 Explore the Databricks Case Study.
TruMerit transitioned from paper-and-pencil to Kryterion’s digital test delivery, expanding global access by 40%. That growth translated into more healthcare professionals gaining credentials, supporting global workforce mobility and positioning TruMerit for sustainable revenue expansion.
👉 Explore the TruMerit Case Study.
Certification Strengthens Loyalty
Certified professionals invest in your ecosystem, which increases their long-term value. They are more likely to stay engaged, adopt advanced features, and advocate for your brand.
ASHRAE saw international applications rise significantly once it expanded access through Kryterion’s global testing network. More convenient access and a better candidate experience reduced complaints and built long-term loyalty among candidates worldwide.
👉 Explore the ASHRAE Case Study
Certification Builds Brand Trust
In competitive markets, credibility is one of the most valuable currencies. A well-recognized certification positions your organization as an industry leader, while differentiating you from competitors.
AT*SQA dramatically expanded its reach and exam volume by moving from in-person, paper-based delivery to Kryterion’s online proctoring and dual-camera security solutions. These innovations more than doubled annual exam volumes while preserving integrity and trust in the software testing industry.
👉 Explore the AT*SQA Case Study.
Making the Business Case
When presenting certification ROI to executives, anchor your argument in three core outcomes:
- Revenue Growth – Direct exam fees, training demand, and international expansion
- Customer Loyalty – Retention, adoption, and advocacy through certification journeys
- Brand Trust – Differentiation, credibility, and industry leadership
The message is clear: certification programs don’t just pay for themselves, they multiply value across the organization.
The Kryterion Advantage
Kryterion helps organizations worldwide deliver certification programs that scale with confidence. From secure test delivery to advanced reporting and candidate experience tools, we provide the infrastructure to demonstrate ROI.
About Kryterion
Kryterion Inc. is a global leader in innovative testing and credentialing solutions, helping organizations across various sectors develop and manage their assessments with our advanced test development platform and multi-modal delivery solutions. Established in 2001, Kryterion offers secure, integrated services and extensive support, empowering candidates to demonstrate skills and achieve success in world-class careers.