Building a certification program is more than just developing a test. It involves creating an end-to-end experience that inspires confidence, protects integrity, and supports growth. For program leaders, understanding the candidate journey — from the first application to the awarding of a credential — is critical to long-term success.
Kryterion works with organizations around the world to deliver certification experiences that are both secure and scalable. By mapping the candidate lifecycle, you can see where friction occurs, where trust is built, and how technology supports each stage.
Stage 1: Application and Registration
The candidate’s first impression happens here. If the process is confusing, potential candidates may abandon it. Today’s professionals expect a straightforward digital experience with flexible scheduling, clear instructions, and timely confirmations.
Where Kryterion helps:
- Webassessor™ provides a simple registration workflow.
- Candidates can schedule online exams or select a test center worldwide.
- Program leaders can track registrations in real time for better planning.
Stage 2: Pre-Exam Preparation
Although studying is up to the candidate, program communication also plays an important role. Clear information about policies and requirements helps candidates approach exam day with confidence.
Where Kryterion helps:
- Configurable communication reduces no-shows and guides candidates on what to expect.
- Exam resources such as guides, practice tests, or FAQs can be shared through Webassessor.
- Consistent communication supports readiness and reduces candidate uncertainty.
Stage 3: Exam Delivery
Exam day is the most important moment in the candidate journey. Programs need reliable delivery that protects exam integrity while supporting candidate access.
Where Kryterion helps:
- Online proctoring includes dual-camera capability and AI Room Pan Pre-Check.
- Candidates can also test in person through Kryterion’s global network.
- Exams are available 24/7, serving candidates across time zones without extra administrative work.
Stage 4: Scoring and Results
After completing the exam, candidates want results quickly. Programs must provide accurate data and protect against irregularities.
Where Kryterion helps:
- Automated scoring and flagging highlight potential issues.
- Results are available in real time through Webassessor.
- Programs can decide how and when results are released, whether instantly or after review.
Stage 5: Certification and Recognition
Receiving a credential marks the completion of the journey and the beginning of a longer relationship. For candidates, certification becomes part of their professional identity.
Where Kryterion helps:
- Integration with Accredible enables instant digital badging.
- Credentials can be shared on professional networks, extending visibility.
- Recertification reminders and tracking tools support ongoing engagement.
Stage 6: Beyond Certification
The relationship with candidates continues after certification. Programs that foster ongoing engagement benefit from higher recertification rates and a stronger reputation.
Where Kryterion helps:
- Reporting and analytics provide insight into candidate behavior.
- Voucher programs and APIs simplify access for enterprise and education partners.
- Ongoing platform innovation supports evolving program needs.
Why Mapping the Journey Matters
Every touchpoint shapes how candidates view your program. A smooth journey builds trust, reduces attrition, and strengthens the value of your credential.
For program leaders, mapping the lifecycle provides:
- A framework to identify barriers and improve efficiency.
- Greater visibility into how technology supports delivery.
- Confidence that the program can scale while maintaining quality.
Partnering with Kryterion
Kryterion supports certification programs across industries, delivering millions of exams worldwide. Our role is to provide both the tools and the guidance to help you create a candidate journey that aligns with your goals. Let’s talk about how we can help.
About Kryterion
Kryterion Inc. is a global leader in innovative testing and credentialing solutions, helping organizations across various sectors develop and manage their assessments with our advanced test development platform and multi-modal delivery solutions. Established in 2001, Kryterion offers secure, integrated services and extensive support, empowering candidates to demonstrate skills and achieve success in world-class careers.