There is no better way to celebrate the end of summer than by answering more of your burning questions. If you missed any of our previous installments, you can find them below:
Now, let’s take a look at your top questions.
Can Kryterion help our organization scale internationally?
Absolutely! A lot of vendors claim that they can “go global,” but the difference lies in how easily and effectively they can help your organization expand. At Kryterion, we always keep top of mind what matters most to you. That includes your candidates, your reputation, and your long-term goals.
We bring together the tools, infrastructure, and guidance you need to operate at scale while keeping your certification program agile, consistent, and future-ready. Kryterion can help your organization scale internationally with confidence. Whether you’re delivering exams in a single region or launching simultaneously across continents, we can help you grow without the operational growing pains.
Read more about how Kryteron can help your organization scale internationally by reading our recent BLOG.
Should we be concerned about the rise of AI in regards to testing?
The rapid growth of AI in seemingly all facets of life can seem a little scary. The good news is that AI does a lot more good than harm.
Contrary to what is presented in movies and tv shows, AI is here to help. In the world of testing, that means security that moves at the speed of technology, peace of mind that exams are being given securely and measuring what they are supposed to, and protecting the value of certifications. By embracing AI, rather than running from it, organizations will be able to reap its benefits.
Read more about why AI makes testing safer by reading this BLOG.
What is Generative AI, and how can it help my organization’s certifications?
Generative AI is a type of artificial intelligence that uses machine learning models to produce new and original content. Unlike traditional AI that primarily analyzes existing data, generative AI learns the underlying patterns and structures of its training data to create unique outputs in response to a user’s prompt.
It has the potential to revolutionize certification testing. Some of the potential benefits for organizations include:
- Automated Item Generation
- Enhanced Item Bank Management and Security
- Adaptive Testing and Personalized Assessment
- Simulated Performance-Based Assessments
- Pre-Assessment and Preparation Tools
- Data-Driven Insights and Analytics
For professional organizations, embracing GenAI in certification testing is not a matter of “if,” but “how.” But to chart this new course, you also need to recognize the pitfalls.
Read more about the power of Generative AI by reading this BLOG.
Do you have any tips on how we can better market our certification program?
We sure do! In today’s competitive environment, it’s simply not enough to just create a valuable certification. You also need to do what you can to get the word out to let your target audience know that your program exists.
To break through the clutter, you need to:
- Know your target audience
- Create a compelling value proposition
- Build a strong digital presence
- Market through multiple channels
- Monitor, analyse, and adapt
To read more about how to accomplish these steps, we invite you to read our latest BLOG.
Thanks again for your questions. We hope these answers will help your certification program reach new heights. If you have questions that you would like answered in future blogs, please reach out to us at [email protected].
About Kryterion Inc.
Kryterion Inc. is a global leader in innovative testing and credentialing solutions, helping organizations across various sectors develop and manage their assessments with our advanced test development platform and multi-modal delivery solutions. Established in 2001, Kryterion offers secure, integrated services and extensive support, empowering candidates to demonstrate skills and achieve success in world-class careers.